Imagining Mobility & Making It Work

Spurred by COVID-19, the team I led updated NJ Transit’s app to streamline fare payment in just 7 weeks.

I expanded rail line branding to include light rail, bus, and paratransit services, and updated it for digital uses.

See how I’ve enhanced customer experience throughout the 5,300 square miles served by the 3rd-largest US transit agency.

I helped streamline transfers to and fare payment on NYC Subway during service outages for PATH’s signal system upgrade.

30+ transit agency graphics standards manuals from around the world, as well as dozens of articles, examples, and case studies.

I helped establish, and led the 14-person customer advisory board for the transit system connecting New York and New Jersey.

Comprehensive subway map that promotes mobility by showing how transit systems bridge city and state boundaries in New York & New Jersey.

I helped officials in Hoboken, NJ design a new visual identity, wayfinding system, and graphics standards.

I positioned Fitch as a premier market intelligence provider, transformed customer experience, and helped grow revenue to record $1B+.

I transformed CFA Institute’s professional programs with a digital-first approach, and built a social media presence named #1 in finance by Association Trends.

Transit’s most vital–and essential–customers help us envision how public transportation can serve their new mobility needs.

Evolving requirements make the case for sustained investment in transit to adapt to a pandemic-prepared future.

Imagine if your transit fare card worked with E-ZPass, just like the transponder in your vehicle?

Skilled transit professionals are ready to proceed. Let’s equip them and fund them. Let’s trust them to do the job!

The new transitchicago.com demonstrates a thoughtful approach to customer experience for 1.6 million daily transit customers.

Reopening a dormant underground passage in Manhattan would streamline transit connections for thousands of customers.

Simple signage, standardized wayfinding, seamless payment, and a streamlined network to get you from Point A to Point B.

The Verkehrsverbund, or transport association, works with operators to coordinate a unified transit network.

Extending PATH would finally offer a one-seat ride to a major New York-area airport, and strengthen equity for underserved communities.

How cities can partner with the private sector to subsidize public transit in lieu of private shuttles.